Free Weekly Search Engine Optimization SEO News
We have found numerous of our clients that believe Meta tags are the ultimate thing for high rankings on search engines, but it's not, well not all Meta tags anyway.
Generally we think that some website owners have no idea what Search Engine Optimization (SEO) is all about. Listed below are some articles that will give you some idea on what SEO is all about and when implementing it correctly how your website will benefit from proven and correct methods.
Weekly news about the latest search engine changes, how to get high search engines rankings and tips and tricks for good web design and ethical search engine optimization.
How to prepare your website for the Yahoo-Bing change
Yahoo is starting to display Bing results on the search result pages. Bing results are going to deliver a lot of traffic in the near future. Is your website prepared for that change or will you lose a lot of visitors?
Does Google show the right Sitelinks type for your website?
When Google displays Sitelinks below your website listing in the search results, it's very likely that your website will get more clicks and more visitors. This week's article explains how to check your Sitelinks and how to make sure that Google displays the right Sitelinks for your website.
How to tell Google that your website is not about toads
You know what you sell and you know the topic of your website. Are you sure that Google puts your website in the right category? If your website is about shoes, Google still might think that it is about frogs and toads. How can you tell Google that your website is not about toads?
Six things that you should know about SEO
Most people know that being listed on Google's first result page will bring them a lot of targeted visitors and that they will get a lot of sales through that listing. However, you also have to know what to do if you want to get these results. This week's article shows you six things that you absolutely must know about SEO.
Official Google statement: 6 tips to get quality links
Last week, Google published an official statement about quality links and their effect on your website rankings. In the statement, Google wants to explain their viewpoint on earning quality links. This week's article contains six link building tips that Google endorses.
New Google patent: the reasonable surfer and your links
Last month, Google was granted a patent that states that the different links on a linking page have a different effect on the linked pages. How does this affect your website and what do you have to do to secure your rankings?
Google Caffeine is live: what you need to know
Last week, Google officially announced that their new web indexing system "Caffeine" is live on all Google pages. What does this mean for your website and do you have to change anything on your pages?
Five things you have to do to get high Google rankings
If you want to get high rankings on Google and other search engines, you must do the right things to succeed. You have to work on many different factors to make sure that your website performs better than the sites of your competitors. This week's article helps you to check the five most important points.
New data: how many clicks does the first result on Google get?
There's new data about the number of clicks that the first result on Google's result page gets. How does this affect your website and how can you judge the financial value of your rankings?
Six things you can do to remove bad press from the search results
No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them. What can you do if web pages with negative comments appear on Google's first result page for your company name?
Four reasons why Google might not use the anchor text in the links to your website
The anchor text of the links that point to your website is very important when it comes to getting high rankings on Google. Unfortunately, Google might not use the anchor text of all the links that point to your website. In this article, you'll learn how to find these links.
Mayday: how Google's May update will affect your long tail rankings
Google has introduced another algorithm update this month and many webmasters have seen a huge drop in traffic from Google for keyword phrases that are three or more keywords long (so called "long tail keywords"). How does this affect your website?
Eight things you can do to show search engines your most important pages
How can you get search engines to display the web pages with the best conversion rate in the search results and what can you do to to make sure that unwanted pages are not listed? This week's article explains eight things that you can to do show search engines your most important pages.
Four steps to great keywords (without keyword tools)
Most people use a keyword suggestion tool when they try to find new keywords for their campaigns. While keyword suggestion tools are good, they should not be the first step in your keyword research activities. This article helps you to find great keywords without using keyword tools.
The effect of latent semantic indexing (LSI) on your website rankings
Latent semantic indexing (LSI) is a technique that is used by all major search engines nowadays. Does your website take this into account? How does it influence the position of your web pages in Google's search results?
It's official: Google uses page speed as a ranking factor
Google has confirmed that they use page speed as a ranking factor. Will your website drop in Google's search results? What can you do you keep your website listed?
Should you buy links? Google's Matt Cutts made a new announcement.
Google's Matt Cutts recently made a new announcement about paid links. Buying links is a very hot and controversial topic among webmasters. Should you buy links to increase the position of your website on Google? Do paid links help your rankings? Are there any risks?
Pimp your links: how to improve your existing backlinks
Getting links to your website is one of the most important things that you have to do if you want to get high rankings on Google and other big search engines. Unfortunately, it is also one of the most difficult tasks. Do you make the most of your existing links? This week, we're going to pimp your links.
Official Google statements about ranking factors
Last week Google's Matt Cutts gave an interview in which he revealed some things that will help webmasters to better optimize their websites. In this article, you'll find the most important things that Matt Cutts said in the interview.
A new Google penalty? What can you do against it?
Webmasters in online forums reported an unusual Google behavior. New web pages of some sites are indexed with a longer delay. Is it a new Google penalty? Or is it just a bug that affects only certain websites?
Top 5 elements that you need for high rankings on Google
A small error in one search engine optimization factor can destroy your efforts in all other elements. When you optimize your website for search engines, you have to consider several different factors. In this article, you'll find the five most important factors that influence your Google rankings.
Is your website exploited by proxy hijackers?
Proxy hijacking still seems to be an issue on Google. Other websites might steal your website content and they can outrank your web pages on Google with the stolen content. Is your website affected? What can you do against these hijackers?
Double talk: do search engines understand your web pages?
Google does not list your web pages although you have a great site? This week's article lists 5 reasons why search engines won't list your website (solutions included).
Bing about web spam - Is your website considered spam?
All major search engines have special teams that try to eliminate web spam from their search result pages. Bing has just published an article about web spam. Is your website spam and are your rankings at risk?
Google AdWords: how to lower your costs while selling more
If you advertise your website on Google AdWords, chances are that you found out that you can spent a lot of money on AdWords without getting a lot in return. The reason why many people spend much more than they have to for their Google AdWords ads is that they use the wrong settings in their campaigns.
How to get your breadcrumbs on Google's result pages
Webmasters continue to see breadcrumbs on Google's result pages. What are breadcrumbs, for which websites does Google display them and how can you get Google to display breadcrumbs for your own website?
How do synonyms in Google results affect your rankings?
Google has announced a major change in the way that they handle search results by including synonyms for some words that may be used in queries. How does this affect the position of your web pages in Google's search results?
Official Google statement: how Google ranks tweets
How does Google rank tweets in the real-time results? The Google engineer who led Google's real-time search development shares some insights.
Study: does it pay to invest your time in long tail keywords?
How important are the long tail keywords in your search marketing campaign? Does it pay to invest your time in long tail keywords with little search volume? A new study has the answer.
How to get in Google's real-time results
Last month, Google started to display real-time results on the search engine result pages. How are these results calculated and how can you get in these results?
Solve the holiday jigsaw puzzle and the latest SEO news
Solve our holiday jigsaw puzzle online, get interesting 2009 statistics, learn about Google vs. Baidu and much more.
Will web page speed become a more important ranking factor?
Google's Matt Cutts recently suggested that the speed of a web page might become more important in Google's ranking algorithm. How will this affect your website and what can you do to improve the speed of your website?
Google patent: how Google deals with duplicate content
Google was granted a patent this month that explains how search engines can deal with duplicate content issues. Does your website hvae duplicate content problems?
Google Caffeine: how will it affect the rankings of your web pages?
Google's new Caffeine index is going to be released soon. What do you have to expect from this update and how will it affect the position of your web pages in Google?
Official search engine statement: link building do's and dont's
Bing recently published a document about link building. Although it focuses on how Bing deals with inbound links, it can also help you to get better links for Google, Yahoo and other search engines. The most important points of Bing's document can be found in this article.
Image optimization: get more visitors by being listed at the very top of Google's search results
Google Images has indexed billions of images. If your image can be found for the right keyword, then you will get targeted visitors to your website. We have six tips that help you to get your images on Google's first results page.
The right SEO tactic for low and high competition
Depending on the keywords for which you want to get high rankings, you have to employ different tactics. Keywords with less competition require different tactics than keywords with high competition. Two charts illustrate the importance and the effect of different optimization tactics.
Don't screw it up: why should other websites link to your site?
Links from related websites are very important for the position of your own site in Google's search results. Unfortunately, it's rather difficult to convince other people to link to your site.
Paid links: do they really affect your Google rankings?
Many websites on the Internet will link to your website if you pay them for the links. Is this a good method to increase the link popularity of your website or can you get in trouble if you use paid links?
Official Google statement: how to deal with bad inbound links
Many webmasters think that low quality links or links from spammy websites can have a negative effect on the ranking of their websites on Google. The problem with links from spammy websites is that it is very difficult to do something against them. Here's an official Google statement about bad links.
How to get your website above the regular results on Google - without paying for it
This week, we're showing you how you can optimize the listings of your website on Google Maps. Good listings on Google Maps can result in many website visitors.
Five steps: How to outrank your competitors on Google
To get high rankings on Google, it is not necessary to have everything that Google expects from a great website. You just have to be better than your competitors. If you have a website with optimized web pages, it is usually the quality of the links that make the difference. The tips in this article will help you to get better rankings than your competitors.
What's the catch? How IBP's Google ranking guarantee works.
You have probably seen the top 10 ranking guarantee that we give users of our website promotion tool IBP: we guarantee that your website will be found in the regular (unpaid) search results on Google for the keywords of your choice. Is it really possible to guarantee a top 10 position on Google? What's the catch?
TrustRank revisited: do search engines trust your website?
All major search engines use some kind of TrustRank to rank your web pages. How does this affect the position of your website in the search results and how can you improve the TrustRank of your website?
Reciprocal links: are they great, crap or something in between?
Reciprocal links are discussed controversially among search engine marketers. Some think that reciprocal links are great, others think that they are a waste of time, another group thinks that reciprocal links work to some degree. Is there a final answer?
A new free online keyword suggestion tool
If you want to succeed on the Internet, it is extremely important that you choose the right keywords for both organic search engine optimization and pay per click marketing. If you choose the wrong keywords, you'll waste a lot of time and money. A new frekeyword suggestion tool helps you to find good keywords.
The effect of your URL structure on your Google rankings
Does Google care about the position of a web page on your server? Does it make a difference if a web page is in the root directory of your website or in a sub directory? How does your URL structure influence the position of your web pages in Google's search results? What can you do to improve the position of your website?
Google's human reviewers: real people judge about your Google rankings
This week, we're taking a look at the effect of human reviewers on Google's ranking algorithm. Google employs several thousand people who manually review the search results. Do they like your website?
The winner takes it all: how to survive three rounds to get the sale
One of the main problems in Internet marketing is that it is often a "the winner takes it all" game. That means that the best website will get the deal and all other websites will get nothing, no matter how good they are. If you are just slightly better than your competitors, you will get many more sales.
Case study: are Internet directory submissions still a good SEO method?
Do Internet directory links still have value when it comes to search engine rankings? Can you increase the position of your website in Google's search results by submitting your site to Internet directories? A small case study has some answers.
Optimizing your website is like working with a fitness coach
This week, you'll find out why optimizing your website is like working with a fitness coach. Is your website fit enough to get page one listings on Google?
The effect of the Yahoo/Microsoft deal on your website
The Yahoo/Microsoft deal will have a major impact on the search engine landscape and there definitely will be effects on your website rankings and the number of visitors that your website will get..
How to get much better results with Google AdWords
Google's AdWords system is a great way to get more website visitors. However, Google is also a business that needs to make money. That's why most people pay much more for their AdWords ads than they have to.
PageRank sculpting: does it still help you to get higher Google rankings?
This week, we're taking a look at PageRank sculpting with the rel=nofollow attribute. Does it still work and can it help you to get better rankings on Google? What do you have to change on your own website?
How to outrank websites that have more backlinks than your website
If you want to get high rankings on Google, it is necessary that many other websites link to your website. This is something that most webmasters know. What many webmasters still don't know is that a website that has only a few inbound links can outrank a website that has many inbound links.
Action plan: how to change the titles of your web pages to get more visitors
The titles that you use for your web pages are very important. Depending on the type of traffic that you want to attract, you should use different web page title types.
SEO is pointless if your website does not convert
Getting listed on Google's first result page is great. It's not so great when you find out that you get a lot of visitors through your high search engine rankings but only a few customers. Search engine optimization is pointless if your website does not convert visitors into customers. You'll actually lose a lot of money if you don't take the time to optimize the conversion rate of your website.
For how many keywords should you optimize a web page?
This week, we're taking a look at the number of keywords for which you should optimize a single page of your site. It is possible to optimize a web page for a single keyword and get rankings for many keywords.
How to save money with quickly created long tail keywords
If you choose the right keywords, then you will pay as little as possible for your ads and you will get more sales. This new tool helps you to quidkly create long tail keywords and keyword lists for Google AdWords.
A new keyword tool with a unique keyword database
This week, we're taking a look at a brand new keyword suggestion tool that uses a unique keyword database that no other tool on the Internet can offer you. Finding the best keywords for search engine optimization is crucial if you want to succeed with your website. That's why you should take a look at this tool.
Microsoft's new search engine Bing - and how to optimize your website for Bing
Microsoft's Bing search engine has just become publicly available, allowing you to decide whether Microsoft's latest effort has the goods to take on Google. Bing promises to be a success and this article reveals everything you need to know about this new search engine.
Has Google a new -50 penalty?
Webmasters in an online webmaster forum observed an anomaly in Google's results that might indicate a new Google penalty. Which websites have been penalized and could this affect your own website?
How to find out which websites are hosted on the same server as your website
Are you living in a bad neighborhood? Your website could. Did you know that your web host probably hosts several websites on the same web server as yours? Some of these websites might belong to shady businesses. If they are major spammers, your website might be banned on Google.
How to create trust for high Google rankings
Trust is a major factor in Google's ranking algorithm. Some websites can get high rankings on Google for nearly any content they publish while other websites cannot get high rankings at all although they have optimized web page content. The reason why some websites do better than others is trust.
How to get indented listings for your website on Google
Wouldn't it be great if your website was listed twice in Google's top 10 results for your most important keywords? Although Google usually shows only one page from every site in the top results, it is possible to get two listings if you do the right things.
Three easy steps to optimize your existing links
Link building is one of the hardest and one of the most important things that you have to do if you want to get high rankings on Google. As it takes so much time to get inbound links, it is very important to make sure that the links to your website contain the right keywords. Here are three things that you can do to optimize your existing links.
Improve your Google rankings with second-tier links
Getting high quality links is crucial if you want high rankings on Google for competitive keywords. Links from old and reputable high authority sites work best. Unfortunately, it's often not easy to get links from high authority websites.
Do keywords in URLs improve your search engine rankings?
Should you use your keywords in the URLs of your web pages? Do search engines look at the keywords that are included in the addresses of your web pages and do these keywords have an effect on the rankings of your website? Google and Yahoo made some statements about it.
How Google's latest algorithm changes affect your website
During the last weeks, Google changed three things on the result pages that are visible to all Google users. The changes are good for searchers but they might be bad for your website.
Ten things that you should know about search engine optimization (SEO)
Search engine optimization is not difficult if you understand the basic concepts. If you know what to do, your website will get the best possible rankings on Google and other important search engines. This article will help you to better understand SEO or to explain SEO to your clients.
How Google analyzes the top keywords on your website
Google recently filed a patent application that deals with the keywords that Google finds on your web pages. How does Google find the keywords on your website and how do they rank your website? What can you do to get better rankings?
Google's sandbox filter is still alive
Google's sandbox is a filter that Google's search quality team created to fight spam in the search results. This Google filter is still alive and it might be the reason why your website is not listed as high as it could.
Nine factors that affect your website usability and SEO
Optimizing web pages for search engines is often the same as optimizing web pages for web surfers. This week, we're taking a look at nine factors that can improve the usability of your website as well as your search engine rankings.
Action plan: how to get listed in Google's search results for many keywords
Targeting several keywords on your website is crucial if you want to get high rankings on Google. The more keywords that are related to a special topic can be found on your website, the more likely it is that Google will find your website relevant to that topic.
100% natural: how to get high rankings with natural links
Some years ago, it was enough to get many inbound links to get high rankings on Google. This has changed. As Google and other search engines continually improve the way they rank web pages, getting the right links is crucial if you want to be listed on the first search result page.
Google warning: is your site abused through redirects?
Google recently wrote in one of its official blogs that it is possible for spammers to take advantage of your website without ever setting a virtual foot in your server. Spammers can do this by abusing open redirects. What can you do to avoid this?
Three tips to compete with established websites on Google
Old websites have a big advantage over new websites. Websites that were around several years ago had far fewer competitors and it was much easier for them to get high rankings in that environment. How can you compete with these websites? Here are three tips.
How long does it take to get top rankings on Google?
Many people who start a website think that it is possible to get high rankings on Google within a few days. Unfortunately, this is not possible. Competition on the Internet is fierce and there are several factors that influence how long it takes until Google lists your website.
The art of writing a link exchange request that is not spam
Link exchange requests have a very bad reputation. The reason for that is that many people send mass link exchange requests that are nothing more than spam. However, if you want to get links from authority sites, you have to send link exchange requests. The secret of successful requests is to write link exchange messages that aren't spam.
Why link building is like losing weight
This week, we're telling you why link building is like losing weight and how this will help you to get better rankings on Google.
How to feed, indulge and guide Google's robot
Google's robot decides whether your website will get high positions in the search results or not. Give Google's robot what it needs and your website will get better rankings on Google.
Website checklist for 2009: is your website ready for the new year?
The new year 2009 might be a tough year for many businesses but if you do it correctly, it can be a very successful year for you. Use our 5 step checklist to find out if your website succeeds in the new year.
News 2008: the dollar value of a Google ranking and much more
What is the dollar value of a top ranking in Google? How can you increase your rankings? What has changed? This and many tips and tricks can be found in our 2008 summary.
Find the hidden message
This week, we're bringing you our Christmas puzzle instead of the main article. Can you find the hidden message?
How the bounce rate of your website can affect your Google rankings
Does Google use the bounce rate of a web page to specify the position of that page in the search results? What does this mean for your website rankings and what can you do to get a better bounce rate?
Ranking test: can there be too many links to your home page?
In an online webmaster forum, a webmaster described the link experiment that he did with his websites. He tried to find out how linking to the home page affected his rankings. Can too many links to the home page of your website have a negative effect on your rankings?
Action plan: what to do when your Google rankings have dropped
Has your website lost its rankings in Google? Did your rankings drop or did your website vanish completely from Google? Many things can cause a ranking drop. This article explains what you can do to get your rankings back.
Google's search engine optimization starter guide
Two weeks ago, Google released a so-called search engine optimization starter guide for webmasters. While the Google document does not tell you how your website can be listed on Google's first result page it will tell you what you shouldn't do if you want Google to index your web pages.
Do search engines think that your website is spam?
About three weeks ago, Microsoft was granted a new patent with the name Web Spam Classification Using Query Dependent Data. Although this patent application was filed by Microsoft, all major search engines probably use similar methods to classify web pages. Do search engines think that your website is spam?
Official Google statement: the effects of outbound links on your website
Do links to other websites have a positive or a negative effect on their Google rankings of your website? Are there right and wrong links? Google has published an official statement.
Five internal linking tips that will improve your search engine rankings
If you want your website to be indexed by search engines, it is important that your site has a good link architecture. Here are five tips that will help you to improve your link architecture as well as your search engine rankings.
Inbound link analysis: how long should a text link be?
The words that are used to link to your website improve your search engine rankings for these words on Google. But how long should the link text be? Which words will be considered? Is there an optimal length for text links?
Official Google statement: how to get high rankings
This month, the Google Webmaster blog published an article in which Google's Maile Ohye officially explained what it takes to get high rankings in Google's search result pages.
Two new spam tricks to get higher rankings on Google
Many people will do anything do get on Google's first result page. That's why some webmasters regularly come up with new spam methods to get on Google's first result page. Here are two new methods that people use to get high rankings on Google.
How to increase your sales with less traffic
Search engine optimization is not about getting as much traffic as possible. It's about getting the right kind of website traffic. Sometimes, less traffic can be better. This week, we're showing you that your sales can increase if your website gets less traffic. If you optimize your web pages correctly, you can multiply your revenue without working more.
Does Google ever forgive a penalized website?
Many of the methods that promise high search engine rankings are basically spam. Google doesn't like spam at all and if Google finds out that your website contains spam elements, your website will be penalized. Will Google forgive you if you remove the spam from your site?
Four important rules: how to get a #1 ranking on Google
Many people still don't know what it takes to convince Google that your website is more relevant than the millions of other websites on the Internet. There are four simple rules that will help you to get your website on Google's first result page.
How your web page titles can help you with local search
If you're selling products and services that are related to a special area, it is crucial that your website gets found by the right people. One of the easiest ways to get found by people that live in your area is to optimize your web page titles.
How to convince webmasters that they should link to your site
Suppose that you have a great website with great content. Your web pages are perfectly optimized for visitors and search engines and you have found many related websites that could link to your site. How do you convince these websites that they should link to your website? Here are five tips that will help you to convince other webmasters.
How Google Suggest influences the traffic you get from Google (+ Google web browser)
Last week, Google added the Google Suggest feature that had been available in beta for a long time to its main page. This might sound like a small change but it can have a big effect on the traffic that you get from Google. In addition, Google has released its own web browser today.
Five easy to make mistakes that keep search engine robots away from your website
Many webmasters don't get high rankings on Google and other search engines just because Google's indexing robot has difficulty to index their web pages. Read this article to find out how you can get Google to index your web pages.
Being first in the search results is not always the right thing
The number one position on Google is something that most webmasters try to achive. Unfortunately, many webmasters don't take the time to plan to find the best keywords for optimization. This can lead to problems with pay per click and with organic search engine optimization.
How to write link texts that will increase your Google rankings
Good link texts can give your website a boost in Google's search results. Unfortunately, many webmasters still don't take advantage of the full potential of optimized link texts. This article explains how you can make the most out of your links.
What Google's improved Flash indexing means for your website
A month ago, Google announced that they had improved the way it indexes Flash files. Has something changed in Google's search results in the meantime? Is this change good news for you if you have a Flash site?
A new search engine from Ex-Googlers challenges Google
A new search engine has been started by former Google employees. Could this be the next Google killer? How will this affect Google and your rankings?
Patent analysis: how search engines treat inbound links
This week, we're taking a look at a new ranking patent that has been granted to Yahoo. This patent can help you to better understand how to get higher rankings on Yahoo and Google.
How to GEO target Google
Do you want to get customers from outside the United States? Is your business located in Europe or another part of the world? There are a few things to consider if your website is aimed at people outside the United States.
Step-by-step guide: How to get high quality links
Link building is one of the most important search engine optimization steps. Without good inbound links, your website cannot get high rankings. These four easy steps will help you to link your website with some of the best sites on the Internet.
Top 4 reasons why your Google rankings have dropped
Most webmasters face this problem sooner or later. The rankings of your website on Google have dropped and you don't know why this happened. Read this article to find out why this could happen to your website.
Does your CTR influence your Google rankings?
Google uses the click through rate to rank the paid search results. The more clicks an ad gets, the higher it will be ranked in the search results. Does Google also use this method for the regular search results?
Can your business afford a quick and easy SEO solution?
Webmasters want quick and easy solutions to their problems. Most people want to get high rankings in Google and they want these rankings now. Here are the most popular quick fix solutions.
Does your website have no or the wrong Sitelinks in Google?
More and more websites get Sitelinks in Google's search results. What are they, how can they help your website and how can you influence which links Google will use for your Sitelinks? What can you do if Google displays the wrong links?
Does your domain name prevent your website from getting high rankings?
Does your domain name prevent your website from getting high rankings? This week, we're taking a look at the ranking problems that many webmasters experienced with .info domains. Is there a ranking filter for .info domains?
All you need to know about duplicate content
Although there is no such thing as a general duplicate content penalty it is difficult to get high rankings for a web page which contents can also be found on other web pages. What do search engines do with duplicate content and how can you avoid problems with duplicate content? All you need to know can be found in this article.
How to explain to your boss why website optimization is important
People not involved in website optimization often have difficulty to understand search engine optimization and the different methods that are involved. If you have to explain the basic SEO concepts to your boss, the following list will help you.
Google's -60 penalty and how to avoid it
During the last weeks, people in online forums observed some strange Google result changes. Rumor has it that there is a new -60 penalty. Which websites are penalized? How can you avoid getting penalized?
How much is a Google top ranking worth?
High rankings on Google can make the difference between an extremely successful online business and a total failure. The position of your website in Google's search results can make or break your business. But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business?
Can your website usability influence your search engine rankings?
Do search engines care about the usability of your web pages? Does it make a difference whether your web pages are easy to navigate or not? A recent patent application from Yahoo indicates that search engines might take a look at your web page design.
How the age of your and other people's websites affects your rankings
A new patent application with the name "Ranking Domains Using Domain Maturity" shows how search engines could determine the quality of a web page by its age.
Study: what do people click in search results?
A new study about the click behavior of web searchers has been released this month. What do people click and what does this mean for your website rankings?
A major Google algorithm update might be on the way
Webmasters in a discussion forum have noticed changes in Google's search results. Do we have to expect a larger ranking algorithm update? How will this influence the ranking of your web pages in Google's search results?
Is your website text too complicated for your website visitors?
Are you sure that your website visitors understand the text on your web pages? If your web pages are difficult to understand, you might not earn as much as you could with your website. There is a simple test that enables you to check the readability of your web pages.
Does your website look like spam to search engines?
Is your website nowhere to be seen in Google? It might be that Google doesn't like your website because it looks like spam. Check this list to find out whether your website might look like spam or not.
Are your AdWords results getting worse?
If you find that your per click prices are going through the roof while your conversions are going down you should check your AdWords strategy. These tips will help you to save a weak campaign.
How to get Google Sitelinks for your website
Many webmasters wonder how they can make Google display additional Sitelinks for their websites. What exactly are Sitelinks, how can you get them and are they worth the effort?
Google's new method to detect duplicate content
Google's new patent application on near duplicate content describes a new method how Google tries to keep its users from finding redundant content in the result pages. How does this affect your web pages?
How Yahoo's phrased based indexing affects your website rankings
Yahoo recently published a patent applications that gives some insight on how Yahoo finds and evaluates keyword phrases on web pages. How does this affect the position of your web pages in the search results?
Get top 10 rankings on Google with IBP 10
We released the brand new version of our popular SEO software tool IBP. The new version IBP 10 has everything that you need to get top 10 rankings on Google, Yahoo and other search engines.
Seven things you can do to improve the link structure of your website
The internal link structure of your site allows you to spread the link power of your home page to the individual pages of your site. The right structure can help you to increase your search engine rankings.
Google backs out of the position 6 penalty
Three weeks ago, we informed you about Google's new position 6 penalty. At this time, it was unclear why Google assigned this penalty to some websites. It seems that Google doesn't use this penalty anymore. Why did this happen?
New technologies detect black-hat SEO methods
Search engine optimization methods are divided in two categories: black hat SEO and white hat SEO. Recent developments indicate that websites that use black-hat methods will be in trouble soon.
Mosaic cloaking: a new form of search engine spam?
Webmasters involved in rather shady search engine optimization methods invented a new form of cloaking. That new method has been called mosaic cloaking and it is an attempt to make cloaking less detectable.
Google's new position 6 penalty
A discussion in an online webmaster forum indicates that Google might have invented a new ranking penalty for websites that rank well for popular search terms. Is your website affected by this penalty?
Hot or not? Does Google really use a new ranking algorithm?
Webmasters recently found an anomaly in Google's ranking results. Has Google changed its algorithm to artificially increase the ranking of new pages? This article has the details.
All important articles of 2007
We published many articles in 2007 that will help you to get more out of your website. The categorized articles in this issue help you to increase the rankings on your website on Google and other major search engines.
Axandra's Christmas SEO crossword puzzle
Instead of our regular weekly articles, news and facts, we decided to publish a Christmas crossword puzzle about search engine optimization this week. Have fun! :-)
How Google creates the description of your website for the result page
Having high rankings on search engines is a great thing. However, it's also important that your web pages are displayed with an attractive description in the search results. If the description is not appealing to web surfers then they might not click the link.
Google, Yahoo, the X-Robots directive and your website rankings
Last week, Yahoo announced that they now support the X-Robots-Tag in the HTTP header. This new tag allows you to influence how Google and Yahoo index your website pages. Has it an effect on your search engine rankings?
Google warns against cloaking: we can detect it
In a recent blog post, Google's anti-spam engineer Matt Cutts wrote about cloaking. The blog post makes several things clear. You put your website at risk if you use cloaking.
New robots.txt commands: make sure that Google can index your site
It seems that Google is currently experimenting with new robots.txt commands. If your robots.txt file accidentally contains one of the new commands, it might be that your robots.txt file tells Google to go away.
Are you paying too much for your AdWords ads? Change it now!
Pay per click marketing can be a good addition to organic search engine optimization. However, if you do it wrong, pay per click will cost you a fortune without bringing results. If you do it right, AdWords ads will help you to make more money.
Troubleshooting: how search engines can misunderstand your web pages
This is a common problem. Your web designer has created a beautiful page with nice graphics, great content and great Flash animations. Unfortunately, it seems that search engines won't list your website no matter what you do.
Top 6 reasons why your search engine rankings have dropped
Have your rankings dropped recently? Before you do anything, you should try to find out what has caused your ranking drop.
Reciprocal links are alive and kicking
A while back there was quite a bit of scare mongering going around the SEO industry about how reciprocal links were dead. No, reciprocal links are not dead and now I have the proof.
How long does it take until a new site ranks in Google, Yahoo and MSN?
How long does it take exactly until search engines list a new site in the top 10 rankings? This test has the answers.
Are you unintentionally spamming search engines?
Are you sure that your website is free of hidden text? There are many ways to create hidden text unintentionally. Google might penalize your website for something you did not intend to do.
How to overcome Google's filter for new websites
It's easier to get high rankings on Google with older websites than it is with new websites. Why is this so and what can you do to get high rankings on Google if you have a brand new website?
The most important factor for successful SEO (hint: it's not inbound links)
If you want to get high rankings on search engines then you have to consider many different factors. There is one factor that is more important than any other ranking factors.
The perfect incoming link for high search engine rankings
It's important that you get the right kind of links if you want to get high rankings on Google. If you have 20 good incoming links then you'll get better rankings than with 100 bad incoming links. So what makes a good incoming link? There are several points that can make a link better than other links.
4 tips to increase your sales by creating a trustworthy website
Even if you have high search engine rankings, people still might not buy from you. The reason for that is that your website might not be trustworthy. Of course, you need a professional web design to create trust. However, there are a few other things that are necessary to convince your website visitors that they should do business with you.
Top 3 tips to get indexed on Google within 48 hours
If you have a new website then it takes some time until Google visits your web pages. Even if you submit your website to Google via their regular submission form, it usually takes weeks until Google visits your site. There are some things you can do so that Google indexes your web page within 48 hours and not within weeks.
The effect of unnatural linking patterns on your search engine rankings
Inbound links are one of the most important factors that Google uses to calculate the position of a website in the search results. Some years ago, it was enough to get a lot of inbound links to top Google's search results. Nowadays, it's not that easy. Google has started to detect unnatural linking patterns.
How to fake PageRank and how to find websites with faked PR
Although most professional search engine optimizers agree that the green PageRank display has little to do with the actual performance of a website in Google and other search engines, many webmasters still focus on websites with a high PageRank when it comes to link building and website promotion. The PageRank a website can be faked easily.
Search engine market shares in Europe
If you target international markets then it's important to know which search engines are used by European web surfers. Google has a large market share in the US. Astonishingly, Google's market share seems to be even bigger in Europe. Here are the numbers from Germany, France and the UK.
The importance of page 1 listings and how to get them
High search engine rankings are important if you want to get more customers and more sales. Is it important to be listed on the first result page or is it enough to be listed in the top 30 results?
How Google might filter annoying pages
Google recently filed a patent application with the title "Detecting and rejecting annoying documents". Should you check your web pages?
Google's Matt Cutts: do not stuff your keywords
Keyword stuffing is one of the oldest spamming techniques on the Internet. Many webmasters still use that technique although most search engines can detect it nowadays. Last week, Google's anti-spam engineer Matt Cutts made fun of a website that used keyword stuffing.
How your competitors can sabotage your website rankings
Not all of your competitors might have good business ethics. If someone wants to harm your online business, he might sabotage your website rankings.
A new SEO trick for high Google rankings
Some webmaster use a new search engine optimization practice to get high rankings on Google. They hotlink images from other web servers to get on Google's first results page. Will this method also work for your site?
One-way links, reciprocal links, three-way-links. What's best?
There's a lot of rumor about one-way links, reciprocal links and three-way links on the Internet. Which of these links will work best for your business and which links do you need to get higher search engine rankings?
What is better: PPC or SEO?
Many webmasters are unsure whether they should advertise their website with SEO (search engine optimization) or PPC (pay per click advertising). Actually, most commercial websites work best if you use both SEO and PPC. The exact mix depends on your goals.
The risk of over-optimization
Many webmasters overlook an important part of search engine optimization: if you over optimize your web pages, chances are that your website rankings might drop because your site has been designed for search engines and not for websurfers. Read this article to learn how to avoid over-optimization.
Insider information about Google's ranking algorithm
The New York Times has recently published an article about Amit Singhal. Amit Singhal is in charge of Google's ranking algorithm. The interview reveals some interesting facts about Google's ranking algorithm.
Google ranking tips from a Google employee
Last week, Google's Matt Cutts had a Q and A on the SearchMarketingExpo in Seattle. Here's a summary of the most important statements.
How to clear bad press from search engine results
No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them. What can you do if web pages with negative comments appear on the first result page for your company name?
Do no-follow links count for search engine rankings?
Actually, the rel=nofollow attribute should prevent search engines from following special links. Some webmasters might have found out that nofollow links will help your search engine rankings though.
New study: which web page elements lead to high Google rankings?
The German company Sistrix analyzed the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.
Are search engine spammers exploiting your web pages?
A recent thread in a webmaster forum indicated that some search engine spammers might exploit the new XML sitemaps files. Has your sitemaps file been abused by spammers? Can using a sitemaps file harm your rankings?
Two new Google ranking patents
Google filed two new ranking patents in April: Document Scoring Based on Traffic Associated with a Document and Document Scoring Based on Query Analysis. What do these new patents reveal about Google's ranking algorithm? How can they help you?
The influence of semantic indexing on your search engine rankings
Semantic indexing is getting more and more important to search engines. What exactly is semantic indexing and how does it influence your search engine rankings?
What Google thinks about hidden and paid links
Some webmasters use hidden or paid links to increase the link popularity of their websites. Google's anti-spam engineer Matt Cutts recently commented on these links. Can you get in trouble?
Search engine submission with the new Sitemap protocol
Ask.com has joined the team so that now all four major search engines support the Sitemap protocol. In addition, the search engines now can automatically detect your Sitemaps file. What does this mean for your web site?
How to deal with Google's latest ranking algorithm changes
There is a new change in Google's ranking algorithm. It looks as if more pages are added to Google's supplemental results and that Google might re-rank the results based on new quality criteria. How can your web site benefit from the new algorithm?
What Google could do if they were evil
You probably know Google's informal company motto "Don't be evil". Google is a very successful company that knows a lot about its advertisers and users. In addition, Google has a market share that would allow them do certain things. Read this article to learn what Google could do if they were evil.
All about Google's new PPA advertising product
Until now, Google has primarily sold pay-per-click (PPC) ads, so-called AdWords ads: advertisers pay when someone on Google or a Google partner site clicks on the ad. Google is testing a new advertising system that allows businesses to advertise on a cost per action basis.
How to work around Google's spam filters - Part 5
Duplicate content, false use of the robots.txt file and Google bowling can be the reason if your web site rankings on Google dropped. This article will help you to find a solution.
How to work around Google's spam filters - Part 4
Co-citation, too many pages at once and over-optimization and cause problems with your Google rankings. Read this article to learn how to avoid these problems.
How to use the new NOYDIR tag on your web pages
Yahoo announced support for a new meta tag called "NOYDIR". The new tag will complement the "NOODP" meta tag that is already supported by all major search engines. Read this article to learn how to use the new tag on your web pages.
How to work around Google's spam filters - Part 3
If you use the wrong search engine optimization techniques then Google won't list your web site. Read this article to learn how to avoid getting caught be Google's spam filters.
15 Google spam filters and how to avoid them - Part 2
If your web site gets caught by one of Google's spam filters, it will be very difficult to get high Google rankings. Did you check your web site against these three link filters? Read on to learn more.
15 Google spam filters and how to avoid them - Part 1
If your web site gets caught by one of Google's spam filters, it will be very difficult to get high Google rankings. In this article series, we'll take a look a the 15 most common Google spam filters and we'll tell you how you can get around them.
The top 5 factors for successful web sites in 2007
If you want to have a successful web site and if you want to get high rankings on search engines then your web site must have the right factors. Here are the top 5 factors for successful web sites in 2007.
The end of Google bombs?
Google bombs have become a problem for Google. The official Google webmaster blog recently had a statement about Google bombs and how Google deals with them. How does this new algorithm affect your Google rankings?
Google's plans for the next weeks
Matt Cutts has just revealed Google's latest ranking plans for 2007. Read this article to learn how your web site will be affected by these plans.
Will this famous Google SEO guru quit?
Matt Cutts is the poster boy of Google and the search engine optimization (SEO) community. Thousands of webmasters follow every single word on this blog. Rumor has it that he is going to leave Google.
Does Google read your CSS files?
Many webmasters reported that Google's spider started to index their external CSS files. What are CSS files, why does Google index them and how can this affect your rankings on Google and other search engines?
Official Google statement: How to deal with duplicate content problems
Duplicate content is a problem that worries many webmasters. Rumor has it that duplicate content can hurt your Google rankings and that web pages that copy your web site content can harm your rankings. Read this article to learn what Google has to say about duplicate content.
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